The Media Campaigns Organization and Management course was concluded today, Wednesday, at the Military Media Training Institute, with the participation of a number of officers and non-commissioned officers from the Armed Forces and security agencies.

The week-long course aimed to equip participants with essential skills in planning, preparing, and executing media and digital campaigns, managing content, and analyzing results across various social media platforms. It also emphasized the importance of building the identity of different institutions to achieve engagement with the target audience.

The course also included theoretical topics and practical applications on preparing and crafting messages for media campaigns, as well as various skills that contribute to changing attitudes and behaviors among the campaign audience. It covered performance evaluation, the appropriate media tools and methods, and the importance of identifying the target audience.

It is worth noting that the Military Media Training Institute was established with the aim of qualifying, training, and preparing media personnel from the Armed Forces, security agencies, the public sector, and participants from brotherly and friendly countries, in order to enhance technical and professional competence across all media fields.